Ok-pop Star and Actress Tiffany Younger Named Moschino Ambassador – WWD

YOUNG AMBASSADOR: One other day, one other bond cast between trend and Ok-pop tradition, with Moschino naming singer and actress Tiffany Younger its new home ambassador. 

The multihyphenate expertise debuted as a member of Ok-pop lady group Ladies’ Technology in 2007, which went on to grow to be one of many bestselling artists in South Korea and in style worldwide. In 2016 Younger launched her solo profession in music, earlier than turning her consideration to appearing in the previous few years.

“Her daring singular strategy to all sides of music, movie and trend align seamlessly with the model’s design and dedication to timeless excellence,” stated Massimo Ferretti, chairman of Moschino’s dad or mum firm Aeffe Group, in regards to the appointment. 

In her new function for the style home, Younger will entrance the autumn 2023 promoting marketing campaign, which is predicted to be launched by the tip of the month. Moschino’s fall 2023 assortment paraded in Milan in February was the final runway present introduced underneath the inventive path of Jeremy Scott, who exited the model in March after 10 years.

Younger just isn’t new to trend, as a number of luxurious manufacturers starting from Prada and Dior to Valentino and Roger Vivier had tied up along with her by means of the years, as proved by product placements Younger shared along with her 15.4 million followers on Instagram. 

The singer and actress moreover featured in an H&M marketing campaign in fall 2018, whereas in 2013 she participated as a contestant on the truth program “Trend King Korea,” the place South Korean celebrities teamed with native designers to compete in trend challenges and missions. Younger was paired with designer Ji Il-geun and completed the present in third place.

Earlier this yr, Younger additionally starred within the South Korean actuality competitors “Peak Time,” whereas in 2021 she was one of many mentors on “Ladies Planet 999,” a present aimed toward launching a brand new nine-member Ok-pop lady group consisting of trainees and idols from China, Japan and South Korea.

That yr, Younger was forged as Roxie Hart within the South Korean manufacturing of the Broadway musical “Chicago” and made her appearing debut in a supporting function within the “Reborn Wealthy” tv sequence.

Younger’s appointment as Moschino’s ambassador follows that of Chinese language musician, actress and entertainer Yu Shu Xin, aka Esther Yu, who the Italian model tapped final month. Yu featured within the label’s pre-fall 2023 promoting marketing campaign.

In the meantime Moschino, which has not but revealed a successor to Scott, is gearing as much as have a good time its fortieth anniversary with a particular present on Sept. 21 in Milan. 

As reported, the occasion throughout Milan Trend Week pays tribute to the achievements and legacy of founder Franco Moschino. For the event, stylists Carlyne Cerf de Dudzeele, Katie Grand, Gabriella Karefa-Johnson and Lucia Liu will spearhead the gathering, every creating 10 modern seems impressed by the works of the late designer.