Misfits Names Darroll Jenkins SVP of Merchandise, Shopper Merchandise  – WWD

Misfits Gaming Group is additional establishing a hyperlink with the vogue world with a brand new appointment.

The leisure firm identified for its gaming and esports has named Darroll Jenkins senior vp of merchandise and shopper merchandise. Jenkins beforehand labored on the Los Angeles Clippers as head of merchandise and was previously the director of planning at Skims, the place he led the model’s e-commerce launch and oversaw planning and model growth.

At Misfits, Jenkins is tasked with fostering connections between the corporate and the style world. He’ll oversee merchandise launches, together with the upcoming introduction of Misfits’ end-to-end merchandise service for creators.

“Collaborating with a group of specialists, our goal is to forge real manufacturers and develop merchandise with boundless potential,” Jenkins stated concerning the merchandise service. 

Jenkins’ function is to additional join Misfits with Gen Z followers by way of collaborations with vogue labels and shopper packaged-goods manufacturers for initiatives throughout vogue, magnificence, toys, collectibles and meals. 

“Darroll combines in depth experience in retail merchandising with a broader sensibility of direct-to-consumer developments,” stated Lagen Nash, the chief industrial officer of Misfits. “We’re thrilled he has joined the group to assist shepherd a creator-friendly, disruptive technique that embraces our followers whereas ushering in a brand new viewers to champion the Misfits model. We’re excited to pave the way in which for Misfits within the vogue realm, bridging the worlds of vogue, sports activities and leisure for our devoted followers, creators and communities.”