Michael Michael Kors Options Shu Qi in Fall Marketing campaign – WWD

Michael Kors’ world model ambassador Shu Qi, the award-winning Taiwanese actress, will likely be featured within the firm’s latest advert marketing campaign. Shot by photographer Nick Yang on the Peninsula Lodge in Shanghai towards the historic Bund riverfront, the marketing campaign channels the model’s jet set spirit.

Qi, who was just lately named a 2023 Venice Movie Pageant choice committee board member, seems within the photos and accompanying video in appears to be like from the autumn 2003 Michael Michael Kors assortment.

Michael Michael Kors’ fall assortment contains a glamorous twist on seasonal dressing corresponding to an Empire Emblem splashed throughout outerwear and equipment, day-to-night leopard print and opulent outerwear. Among the many equipment are a leopard-print Mila purse, an Empire Emblem print tote and the Heather and Parker luggage.

“From her on-screen presents to her off-screen confidence, smarts and elegance, Shu Qi is a job mannequin to many, and extremely stylish. We’re thrilled to have her as a part of our Michael Kors household,” Kors stated.

The marketing campaign will likely be launched this month, with adverts operating worldwide all through the autumn and vacation seasons. The pictures will even seem in digital retailers, in addition to social media platforms and conventional out of doors media placement.

The 49-year-old Qi is without doubt one of the most profitable Taiwanese actresses of all time. She has been the recipient of three Hong Kong Movie Awards and two Golden Horse Awards for greatest actress, amongst different awards. She has additionally modeled for such manufacturers as Flowers by Kenzo, Emporio Armani, Bulgari and Tom Ford Magnificence. Final February, Qi was named a world spokesperson for Kors.