Jason Bolden Groups With JCPenney on Trend Collections: Particulars – WWD

Jason Bolden is bringing his styling experience to JCPenney with a brand new partnership.

The superstar trend stylist is teaming with the retailer to assist create two collections for the upcoming fall season. The collections are for JCPenney’s non-public label manufacturers: a males’s assortment below J.Ferrar and a girls’s line below Worthington.

“For me, [fashion] is what I grew up on,” mentioned Bolden, who works with celebrities like Cynthia Erivo, Michael B. Jordan and Vanessa Hudgens. “This was my magic north star rising up, procuring with my dad and mom and my grandmother and JCPenney was my go-to. It was my first expertise with trend. It was my first expertise with developments.” 

Bolden’s J.Ferrar males’s assortment provides 20 kinds throughout shirts, trousers, suiting and different classes, whereas the Worthington girls’s assortment consists of 26 kinds reminiscent of knitwear, outerwear and separates. The J.Ferrar assortment ranges in value from $44 to $169 and the Worthington line ranges in value from $44 to $199. Each collections supply inclusive sizing and will likely be obtainable to buy beginning Sept. 7.

“The method was really tremendous enjoyable,” Bolden mentioned about placing the collections collectively. “In my enterprise generally you get so locked up within the stress of all of it that you just overlook concerning the enjoyable. However I bought to truly actually have enjoyable and I bought to reimagine what on a regular basis luxurious trend appears like with JCPenney. It actually helped in rebooting and re-sparking my love of design and trend.” 

Bolden defined that for the J.Ferrar assortment, he needed to create a group that gave a nod to conventional menswear and named males’s type icons like Sidney Poitier and James Dean as sources of inspiration. The stylist famous his favourite piece within the males’s assortment is an oversize blue go well with.

For the Worthington assortment, Bolden leveraged his expertise working with feminine purchasers to create a lineup that centered on ease and match. He described the gathering as “tremendous cool, tremendous contemporary and tremendous simple,” noting it provides staples that may work for a spread of events. He highlighted the gathering’s cropped cardigan as considered one of his favourite kinds.

“Strategic partnerships are essential to our imaginative and prescient to ship accessible, contemporary and related trend to our prospects,” mentioned Michelle Wlazlo, the chief merchandising officer at JCPenney. “We’re proud to have partnered with a number of proficient folks over time, however that is our first stylist collaboration. Many individuals don’t have entry to luxurious trend as a result of it’s too costly or doesn’t come of their dimension, however we’re making on a regular basis luxurious obtainable for each dimension, form and physique, all at an inexpensive value.” 

Bolden’s partnership with JCPenney comes at an unsure time for a lot of stylists as the continued Hollywood strikes have meant no purple carpets or minimal public appearances for actors and actresses.

The stylist, nevertheless, defined he’s in a lucky place the place he’s not too affected by the strikes as he has a diversified portfolio of purchasers that features musicians and athletes along with actors. 

Bolden defined that after a decision has been made and the purple carpets begin up once more, he thinks stars will likely be going all out with their appears, taking part in into the bolder and couture-like developments which have dominated the carpet post-pandemic.

“I simply at all times wish to make an enormous impression,” Bolden mentioned about his styling technique. “A trend profile is essential for me, so with COVID[-19], with out COVID[-19], with the strikes, with out the strikes — I believe it’s simply at all times essential to create such an impactful, explosive trend profile. As you possibly can see with my physique of labor, it’s fairly constant. I prefer to have enjoyable. I prefer to blow issues out of the water. I prefer to suppose outdoors of the field and quite a lot of my moments have been tremendous playful, so I’m going to remain constant.”