Is Beautycounter Coming Once more? • Kath Eats
Beautycounter is rapidly closed. I’m sharing what occurred and answering the most-anticipated question: “Is Beautycounter coming once more?”
Ultimate week, Beautycounter Mannequin Advocates (Consultants) came across that Beautycounter could be closed/not-operational for pretty some time – until fall of 2024 no less than. This was devastating info for me, and I do know plenty of you who use and love these merchandise actually really feel very disillusioned as successfully. I actually really feel like a rug was pulled out from beneath me. I had NO IDEA this was coming or that the company was on the verge of a major transition. In precise truth the week sooner than they paused operations, they’d merely shared a perfume promo, and I had an e mail drafted in a position to hit ship the next day. Since I felt blind-sided, I want to current as quite a bit context as I’ve proper right here.
Beautycounter Closure FAQs
What occurred with Beautycounter?
In 2021, Beautycounter was purchased by an funding company known as Carlyle Group, and a few months later, Gregg Renfrew (the founder) was requested to step down as CEO. Given that sale, Beautycounter has encountered monetary challenges which have led to Gregg returning as CEO, searching for the company once more from Carlyle Group, and restructuring it as a completely new entity beneath a mannequin new LLC.
As far as I do know, the challenges that occurred all through Carlyle’s tenure weren’t related to the merchandise not selling nevertheless comparatively overspending / poor choices on the administration facet. For example, supply and buyer assist at Beautycounter was excessive notch. By the years new supply suppliers and completely totally different buyer assist teams led to a less-than-ideal situation. I can’t say for constructive, nevertheless I suppose these choices have been made to put income ahead of people. And different folks noticed! My pal Teri shares barely bit additional regarding the enterprise facet of points in her weblog submit proper right here.
Is Beautycounter coming once more?
We now have been suggested immediately from Gregg that Beautycounter’s enterprise operations are on pause until later in 2024, nevertheless she has every intention of bringing the company once more – and better.
Gregg and her crew are working diligently to rebuild the tech, processes, and platforms that may allow Beautycounter to return with the similar formulations, packaging, and agency determine. Initially they’ve been going to proceed operations as regular and re-launch in Might, nevertheless Gregg made the laborious alternative (which she shared tearfully with us) that will probably be smarter of them to pause operations and comb by way of every course of than proceed to run as Carlyle had (suppose supply distributors which were taking too prolonged and contracts that need renegotiating).
I’m hopeful the model new Beautycounter will launch later this yr. We’ve been suggested will most likely be pushed by mission similar to it on a regular basis has been, and that’s reassuring. Initially we’ve got been suggested each little factor was paused as a result of it was, nevertheless now it looks like we’ll all be starting from scratch with a model new compensation plan, building, presumably new product line. Gregg has talked about she hopes to convey once more the information group in a model new 2.0 mannequin. I’ve 100% perception in Gregg. So lots of these points weren’t her fault, and she or he is trying to rebuild throughout the smartest means!
Whereas I don’t have a crystal ball, so I can’t say for positive what the long term holds, I’ve every intention of staying with Beautycounter if and when it resumes.
Can I nonetheless purchase Beautycounter merchandise?
From now until the projected relaunch, all Beautycounter enterprise operations are on pause. This sadly signifies that orders can’t be positioned by way of the Beautycounter website online for the foreseeable future. That’s such a bummer on account of I do know that so plenty of you’re eager on and rely upon Beautycounter’s merchandise in your frequently routines! (I’m correct there with you.) I’m notably sad regarding the new perfumes that JUST launched. I heard from so plenty of you that you just have been going to buy a full measurement as rapidly as the placement reopened, and now you’ll be capable to’t 🙁 I’m trying to ration the three bottles I bought in order that they ultimate until the autumn (knock on picket).
My Concepts
I’m sad on so many ranges. I fell in love with Beautycounter’s merchandise in 2019 shortly after Birch was born, and the company has become an infinite part of my identification and on-line enterprise. Given that beginning, I’ve been genuinely excited to hyperlink arms with a B Firm that was advocating for change throughout the magnificence enterprise at big. I was proud of the massive steps Beautycounter took to boost legal guidelines throughout the extraordinarily unregulated magnificence enterprise. Financially this will hurt, nevertheless what hurts most likely essentially the most is contemplating the entire merchandise I’ve upstairs that may lastly run out. I truly hope Gregg can convey them once more to life.
I’m a loyal Beautycounter shopper, what can I do now?
If it’s important to purchase some Beautycounter merchandise: you may be able to uncover a small assortment at Ulta. Tip: your native retailer might have additional inventory compared with what’s left on-line. I found some Dew Pores and pores and skin at mine.
When you’re searching for new producers: Beautycounter has been my “easy button” skincare and make-up, nevertheless I could be searching for alternate choices. I’m doing slightly homework on my end and looking out into totally different skincare and make-up producers that moreover meet extreme safety AND effectivity necessities. And if you’re not on my magnificence e mail file, you’ll be capable to add your e mail proper right here for additional detailed info.
I’ve on a regular basis appreciated that Beautycounter was a one-stop-shop for me on account of I price simplicity. I’ve gotten plenty of questions on the “subsequent best ideas” and listed below are some concepts. {These are affiliate hyperlinks.}
Colleen Rothschild
Colleen Rothschild is a mannequin that I’ve tried and appreciated throughout the ultimate yr. They’ve some merchandise that flatter Beautycounter (a lip conditioner, lux face oils) that I’ve tried they usually’re good. I might give the serums a try rapidly. The safety necessities aren’t pretty what Beautycounter is, nevertheless it absolutely’s considered a transparent mannequin. I’ll say that each little factor Colleen smells AMAZING.
My Favorites:
Oliveda
Oliveda is a new-to-me mannequin that plenty of my fellow Beautycounter advocates are going to be using. The company is European and focuses on waterless skincare, so it’s terribly potent and oil-based (though it ensures to not make your pores and pores and skin oily!) The weather are clear and it’s touted to have unbelievable outcomes. I’m ordering just a few of the best sellers!
Points Actually useful To Me
Perks embrace free supply on $50, 365 day returns, and a free product in the event you occur to take their skincare quiz!
I’m engaged on an prolonged submit about some swaps to make in the event you occur to’re been using Beautycounter for as long as I’ve, along with make-up! Preserve tuned.
Thank You
Thanks for the assumption you’ve put in me to share ideas and knowledge with you. Thanks for supporting my enterprise alongside together with your purchases and your loyalty.
