Alix Earle Curates Profit Cosmetics Magnificence Bag – WWD

Alix Earle’s go-to “Get Prepared With Me” merchandise are hitting cabinets in a brand new approach.

The TikTok influencer has partnered with Profit Cosmetics to launch a limited-edition bag of her staple merchandise by the model, together with its cult-favorite Hoola Matte Bronzer, Curler Lash Mascara, 24-HR Forehead Setter, a cobranded pair of hair clips and extra.

By way of Sept. 9, customers can get the bag as a free reward with any Profit buy exceeding $60 on-line or in-store at Ulta Magnificence.

The collaboration marks a primary for Earle, whose magnificence product suggestions have lengthy captivated TikTok audiences — and prompted sell-outs in some instances, like with Mielle Organics’ Rosemary Mint Scalp and Hair Strengthening Oil — and who has been harnessing Profit merchandise in her extensively beloved “Get Prepared With Me” movies for over a 12 months, prompting the model to suggest a curated set with the influencer.

Beforehand, Profit joined compelled with magnificence YouTuber Desi Perkins for a equipment of her favourite forehead merchandise by the model and earlier than that, influencers together with Laura Lee, Manny Guttierez and Karen Sarahi Gonzales curated a five-product assortment of “desert island must-haves” by the model in 2017, known as its Island Assortment.

Final week it was revealed that Earle had signed to “Name Her Daddy” podcast host Alex Cooper’s new podcast community, The Unwell Community. “You guys are going to see an entire totally different aspect of ‘Large Al,’” stated Earle in a TikTok video saying the information. Whereas specifics have but to be shared, the Unwell instagram account revealed the community’s first exhibits would debut in September. Along with Earle, the corporate onboarded life-style influencer Madeleline Argy to its roster.