A Look Again At Hip Hop In The 2000s
In honor of Hip Hop’s fiftieth Anniversary, The Shade Room want to commemorate the moments, the pioneers, and the instruments of the artwork type which have in the end transcended the music style, influencing each facet of modern-day standard tradition. Be a part of us every week as we glance again at 5 many years of hip hop.
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To The Flo! Hip Hop Music Adopts Dance Craze Method
By the early 2000s, hip hop was approaching 30 years of progress–in sound, enterprise, and mainstream reputation. So, along with the experimental sounds that rounded out the last decade got here a pattern we see right this moment with music consumption on social media: fashionable dances. Artists started pairing their hit songs with few-count strikes.
In 2001, G. Dep and Diddy re-introduced hip hop followers to the favored 80s Harlem Shake within the video for “Particular Supply.” The dance additionally impressed DJ Webstar and Younger B’s “Rooster Noodle Soup” (2006.) Between 2012 and 2013, web customers adopted a watered-down model of the advanced shoulder motion within the viral ‘Harlem Shake’ group problem.
Chingy’s “Proper Thur” (2003), the Ying Yang Twins’ “Salt Shaker” (2003), Fats Joe and Remy Ma’s “Lean Again” (2004), Lil Jon’s “Snap Yo Fingers” (2006) and Huey’s “Pop, Lock & Drop It” (2006) are some notable examples that ushered particular dance strikes into hip hop tradition.
DJ Unk‘s “Stroll It Out” (2007), GS Boyz’s “Stanky Legg,” and New Boyz‘s “You’re A Jerk” (2009) nonetheless maintain robust playback worth at kickbacks, cookouts, and membership scenes. Moreover, this period’s influence on dance strikes remains to be seen in trendy choreography.
Superior Tech Skyrockets Hip Hop & Soulja Boy Turns into ‘Founding Father of Web Fame’
Soulja Boy adopted an identical ‘dance craze’ system along with his debut single in 2007. For those who let him inform it, he was the FIRST to attain viral fame with “Crank That (Soulja Boy).” The catchy monitor got here amid that transition from bodily to digital music consumption. It reached primary on Billboard’s Sizzling 100 and stayed there for seven weeks.
Soulja Boy was a couple of decade forward of what would turn out to be a norm for artists in right this moment’s streaming and TikTok period. His profession is without doubt one of the earliest examples of artists leveraging social media and the web to advertise their music through “challenges.”
After “Crank That” hit, so did movies of followers cranking it, together with renditions of the Batman, Superman, and Spongebob. Dozens of fan uploads landed on rising user-friendly websites like YouTube and MySpace.
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As talked about, hip hop music was swept up by the altering dynamics of the 2000s. Bodily mixtapes and CD albums began to seek out houses on on-line music providers like iTunes (for buy) and Limewire (for unlawful downloads). YouTube, which began in 2005, was additionally a key participant within the altering consumption house.
Such on-line providers diminished the times of followers solely counting on radio stations, get together DJs, or music reveals like Yo! MTV Raps and BET’s106&Park and Rap Metropolis to listen to their favourite tunes or see its music movies.
Beginning this month, YouTube is operating its FIFTY DEEP marketing campaign, highlighting “two thousand Hip Hop movies which have modified the sport.” The platform’s Director of Black Music & Tradition, Tuma Basa, not too long ago spoke about why YouTube is “going laborious to salute” the style.
“As a result of Hip Hop has been poppin’ on YouTube relationship again to when Soulja Boy’s “Crank That” video went viral in 2007. Since then, we’ve had trailblazers like Cardi B, Latto, Megan Thee Stallion, Nicki Minaj, SZA, and plenty of extra ruling our charts. Simply final yr, 9 of the highest ten artists within the U.S. had been Hip Hop artists and collectively earned over 16 billion views globally,” Basa stated.
Transportable CD gamers additionally slowly started making a swish exit. And MP3 gamers, like the primary iPod in October 2001, ushered in a brand new approach to devour hip hop on the go. Not solely that, for loads of hip hop artists, the iPod turned a 2000s style accent.
Experimental Sounds Discover A Lane In Hip Hop
On the flip of the century, gangsta rap and acutely aware rap had been arguably probably the most distinguished sub-genres of hip hop. However the 2000s ushered in waves of experimental sounds, from snap rap to cross-genre duets, punchline rap, and mixtapes utilizing present beats.
Snap rap (also called ringtone rap) introduced a way of enjoyable and playfulness into rap that usually led to commercialization and mainstream fame. It emerged in West Atlanta with affect from the 90s sub-genre crunk.
Although short-lived on the time, the subgenre was a key influencer of the dance craze and was propelled by artists like D4L, Dem Franchize Boys, and Okay-Rab. Its affect remains to be seen in trendy hip-hop artists just like the Migos.
However the controversial lack of advanced lyrics and bars being changed by catchy verses and hooks didn’t sit nicely with everybody.
These days, it looks like there’s a endless debate about “actual” hip-hop music and the way it’s purported to sound and be created. However these critiques even have roots within the early 2000s when MCs had been rapping about the best way to rap. Take Slaughterhouse members–Joe Budden, Crooked I, Joell Ortiz, Royce da 5’9. Or Cassidy and Nas. All of which spoke on rappers’ pen video games and lyrics through the 2000s.
