10 Artistic Firm Profile Examples to Encourage You [+ 12 Templates]

10 Artistic Firm Profile Examples to Encourage You [+ 12 Templates]

 

As a content material creator, I do know model id is every little thing. My viewers desires to know what makes me totally different, why I create content material, why they need to belief the knowledge I put out, and why I would promote a services or products.

The identical is true for firms. Along with the knowledge above, individuals who discover your organization on-line wish to find out about your mission, imaginative and prescient, and how one can assist them remedy their issues.

The easiest way to convey all this and set up a stable model id is to do what I did with my very own web site — create a profile. In my case, it is a creator profile, however for you, it might be an organization profile.

Undecided what an organization profile is or create one? Don’t fret — I obtained you coated with a breakdown of every little thing it is advisable find out about constructing an organization profile.

 

An organization profile serves a number of functions, however two of its major objectives are to attach with prospects and appeal to traders for funding alternatives.

Why Firm Profiles Are Vital

As you’ll be able to see on my profile, firm profiles transcend an everyday About web page. My profile particulars how I began, why I create content material, and my journey to lastly beginning the weblog.

A easy About web page would sometimes solely embody a quick overview of who the corporate is and a degree of contact.

Your organization profile would present your organization’s beginnings and why you proceed to serve prospects. Basically, it humanizes your model. Moreover, an organization profile:

1. Differentiates Your Model

In keeping with my profile, my model‘s story began with my sister’s Sailor Moon VHS tapes. These tapes ultimately led me to create content material centered round anime and totally different “nerdy” leisure points.

My model’s story is not like every other, and the identical goes for yours. No two firms have the identical founding story or purpose for present.

Your historical past and values are integral components of your model positioning technique, and an organization profile is the place you’ll be able to point out this info with out feeling such as you‘re speaking somebody’s ear off.

2. Can Justify a Greater Worth Level.

An organization profile is an ideal alternative to point out the work that goes on behind the scenes, thus justifying why your costs could also be greater than others in your trade.

For instance, luxurious style home Prada’s firm profile emphasizes the corporate makes use of uncooked supplies which can be meticulously sourced and completely produced for the style home.

This creates a way that you simply’re paying extra for higher-quality objects. It additionally explains why I can by no means afford them.

3. Builds Your Repute.

My content material creator profile emphasizes that I‘ve been an anime fan since childhood and exhibits how I developed my expertise for years as a journalist. My viewers is aware of I’m an skilled creator who additionally occurs to be a complete nerd.

My viewers trusts I‘ll present high quality content material rooted in my ardour for the medium. It’s a fame I maintain dearly.

Take into consideration what you need your organization’s fame to be. Is your organization the one which began as a small family-owned store that grew right into a billion-dollar enterprise? Or is it an organization that upholds sustainability and places ethics on the forefront of its model?

You possibly can construct your fame by means of advertising, service, and gross sales campaigns, but it surely all begins with a well-curated profile.

 

You didn‘t suppose I’d let you know what an organization profile is and not let you know write one, did you? Don’t have any worry, listed below are 11 steps to information you on write your organization profile.

1. Begin with an organization profile template.

Obtain the Free Firm Profile Templates

No want to begin from scratch. HubSpot has six free firm profile templates for organizing and sharing your profile. Obtain these templates without spending a dime and observe the subsequent steps on this article.

2. State the aim of the corporate profile.

Your assertion should align with what you‘re making an attempt to perform. Let’s say your aim is to draw traders. In that case, it’s best to embody:

• Your corporation’s efficiency
• The worth of the merchandise you promote
• The corporate’s income

Then again, if you wish to appeal to prospects, it is best so as to add the corporate values to your profile.

The aim of an organization profile ought to act as your information all through the method, so take your time on it.

3. Determine on the format or fashion.

Have you ever ever clicked off a web page as a result of its format or fashion was too jarring or troublesome to navigate? If that’s the case, you already know first-hand how essential the right fashion and format is to an organization profile.

When designing your profile, think about your viewers. For instance, it‘s finest to stay to the normal format for an accounting agency. That’s, record the corporate’s achievements and awards.

Then again, for those who’re in a style or social media advertising agency, you ought to be inventive and visible.

I really like the homepage for Dept, a advertising know-how firm with an revolutionary and visible homepage that aligns with its affords and exhibits off its creativity.

Do not be afraid to experiment or go wild along with your concepts so long as they resonate along with your target market.

4. Inform your story & be genuine.

1,000,000 different companies promote what you‘re promoting, however nobody else shares your story. Your story is what makes you distinctive. Don’t simply write numbers and dates; let your prospects know who you’re.

Be susceptible and inform them why you began your corporation.

For instance, one among my favourite manufacturers, Thursday, could be very candid about why it began promoting boots. Thursday’s profile says:

“Thursday was constructed out of our personal frustration. Clunky work boots or delicate style boots? Low cost footwear that disintegrate after just a few wears, or extremely overpriced footwear? It did not appear proper that we needed to make these trade-offs. There needed to be another choice.”

What impressed you? Share the dangerous and the great – it mustn’t be glamorous. It solely needs to be genuine.

5. Add your organization’s mission assertion.

If you do not have a mission assertion, it‘s time to craft one. Writing a mission assertion on your firm isn’t as scary because it sounds, and there’s no have to overthink it.

When crafting a mission assertion, I take into consideration these three questions:

• Who you serve – your goal shopper
• How do you do it – what services or products do you present to resolve their issues?
• What makes you totally different – why ought to your shoppers purchase from you or belief you over your opponents?

Let your solutions information your assertion.

6. Write your organization’s historical past.

Rising up, I all the time thought historical past was boring — however that‘s not all the time the case concerning an organization’s historical past. As I mentioned, each firm has a singular story, and detailing your wealthy historical past is an effective way to face out.

Simply make sure you recount your story chronologically; in any other case, it can confuse your readers. You are able to do it in a paragraph or a timeline format if it exhibits a circulate.

One other tip is to keep in mind that much less might be extra. As tempting as it’s to share all of your milestones, persist with the foremost ones to keep away from overwhelming the reader.

7. Describe the services and products you provide.

The following step is to explain what your organization affords. You possibly can select just a few of your finest services or products and provides an in-depth description or just record every little thing your corporation affords.

8. Title the awards your organization has acquired.

When you’ve got acquired any awards or recognition, add them to your profile and describe them. They showcase your organization’s values and provides the neighborhood a purpose to belief you.

9. Add your buyer’s testimonials.

Your prospects might take every little thing you say with a grain of salt, however they are going to consider different prospects who’ve used your merchandise. This is a superb solution to promote your corporation with out having your services or products come off as hard-sell.

If you happen to‘re a B2C enterprise, merely embody a few of your buyer’s finest quotes tied along with your finest worth merchandise. If you happen to’re a B2B enterprise, have a testimonial from essentially the most outstanding consumer in your profile.

Hedley & Bennett, a restaurant put on firm, options buyer opinions and testimonials on its homepage.

10. Embrace a name to motion.

Whereas not obligatory, I strongly counsel a name to motion as a result of it will probably solely assist. It could actually urge folks to e book an appointment, make a purchase order, and so forth.

Take into consideration what you need the readers to do after studying the profile — go to your department, try your web site, or name you? Merely embody it on the finish of your profile. This brings us to our final step.

Professional Tip: If you happen to’re utilizing our CMS, dropping in a customized CTA is simple.

Get began with HubSpot’s CTA instrument.

11. Add your organization’s contact info.

Okay, so that you bared your organization‘s soul through your organization profile, and readers have extra enthusiasm for your corporation and wish to work with you — now what?

Properly, the subsequent step can be to contact you, however they will’t try this in case your info is not straightforward to identify.

Embrace in your profile all of the attainable methods your prospects can attain you. This will likely embody however isn’t restricted to social media profiles, web sites, telephone numbers, fax, e mail, and bodily tackle.

Be certain that it is seen to anybody who reads your organization profile.

 

Firm Overview Template

Now that we’ve gone by means of all the mandatory steps it is advisable create an organization profile, it is time to put all that into motion. Right here is a straightforward firm overview template that can assist you get began.

Our Story

[Company name] was based in [Year], and we’ve completed a lot through the years. To create a world the place [ the solution your business solves] has all the time been our aim.

Our Founder and CEO [Name] was impressed to begin this firm by [ one or two sources of inspiration].

At [Company Name], we encourage our neighborhood to [ a positive statement about your brand].

Meet our Group

[Photo] [Name] [Job Title]

[Photo] [Name] [Job Title]

[Photo] [Name] [Job Title]

Our Mission, Imaginative and prescient & Values

Mission

Our aim is to supply our prospects with the very best [ service or product] at the very best market worth with out compromising high quality.

Imaginative and prescient

To be essentially the most dependable [ service or product] supplier and improve [what your product or service does].

Core values

[List your company’s core values]

What Our Prospects Are Saying

[Insert customer’s testimonials]

Contact Info

Location

Web site URL

Social Media Pages

Cell Quantity

 

Firm Profile Examples

1. Starbucks

Starbucks’ firm profile has all of it — its mission, background story, merchandise, retailer environment, and even folklore concerning the title. Better of all, they handle to tug off sounding real and grandiose.

I do not know many different espresso shops that might declare that their mission is “to encourage and nurture the human spirit.”

Starbucks’ firm profile is a improbable instance of a retailer with a typical family product: espresso. Starbucks managed to face out from the competitors by means of its mission and values.

2. Wales Bonner

If your organization has an thrilling and mental historical past, you may think about making a profile like Wales Bonner’s.

It begins with an impactful assertion:

“Wales Bonner proposes a definite notion of cultural luxurious that infuses European heritage with an Afro-Atlantic spirit. Launched by Grace Wales Bonner following her commencement from Central Saint Martins in 2014, the label is knowledgeable by broad cultural analysis and embraces a multiplicity of views.”

After sharing the model’s mental background, it describes the proprietor’s journey in constructing the corporate, ranging from when she was a university scholar, in addition to the accolades she has acquired by means of her ingenuity in design.

With stability of picture and textual content, the timeline serves as a reminder of Wales Bonner’s stability and progress.

3. Diehl Group Architects

Take a look at Diehl Group Architects’ firm profile for each cleanliness and ease of use.

The online web page makes use of clickable packing containers to separate matters, permitting customers to decide on which topic to be taught extra about. Moreover, the whole design mirrors the corporate‘s objective, together with the web page’s background, which shows a ground plan.

4. Bloomberg

Customers use video as an integral a part of their journey with manufacturers, so that you may think about using a compelling video to convey your organization’s story as Bloomberg does in its firm profile.

Bloomberg‘s profile proves the corporate is aware of its viewers as a result of it affords fast statistics and hyperlinks to different web site areas, similar to Careers and Tech. Whereas different companies may do effectively in offering a inventive, long-form story, Bloomberg’s typical demographic is probably going extra analytical.

5. Nike

You possibly can immediately perceive Nike’s two major functions — health, folks, and inclusion.

Once you land on its web site, you are greeted by a daring assertion: “Deliver inspiration and innovation to each athlete* on this planet.”

The asterisk implies, “When you’ve got a physique, you’re an athlete.” As you scroll, you may see info on its inside range and inclusion initiative, world neighborhood affect, and sustainable enterprise program, with little or no point out of its merchandise.

Nike’s firm profile portrays a bigger, grander imaginative and prescient, compelling an viewers to consider in its model earlier than buying a product.

6. Seattle Cider

Seattle Cider Firm‘s profile is minimal and engages viewers by means of compelling animations that reveal the corporate’s cider choice.

The web page flows seamlessly and gives important info concerning the product earlier than displaying the corporate’s mission and values.

This profile is a superb instance of an organization that understands its customers’ issues (on this case, high quality elements) and addresses these points whereas nonetheless displaying character and aptitude.

7. Delta

Delta‘s web page is well-organized by subject and showcases the corporate’s values, together with efforts to have interaction with the neighborhood and promote sustainability.

It consists of transient meta-descriptions under every class, and the design permits customers to click on by means of to be taught extra. Delta’s firm profile is easy and uncluttered however consists of all the mandatory info to reveal its uniqueness.

8. Roam Loud

Roam Loud’s firm profile is a superb instance and inspiration for any model with a private story.

It’s easy but efficient, beginning with a pleasant greeting, “Hey there!” and ending with a listing of values. In between, the founder clearly states why she created her model and why its existence is essential to her and potential consumers.

9. MAD Architects

MAD Architects‘ firm profile is a superb instance of simplicity and informativeness.

The profile isn’t shy concerning the agency’s accomplishments and lets readers dive deeper into the agency’s exhibitions, lectures, awards, and publications, all seen on totally different tabs on the identical web page.

By leaning into a robust model voice and giving particulars about its service, prospects have the knowledge they should resolve for themselves.

If your corporation is a frontrunner in your discipline, think about creating one much like MAD Architects.

10. Topicals

Topicals is a skincare firm that gives merchandise and training to assist folks goal and study flare-ups. It has a one-of-a-kind about us web page that’s interactive and gives a enjoyable expertise for web site guests.

Once you land on the web page, you instantly see a number of interactive playing cards, the primary of which describes its mission.

When you’re accomplished studying about its objective, you’ll be able to be taught extra concerning the firm by clicking on the opposite playing cards or just deciding on the knowledge that’s most related to your wants.

 

Examples of Firm Descriptions

Listed here are some examples of firm descriptions that improve their organizations’ firm profile.

1. HubSpot

On HubSpot‘s profile web page, you’ll discover a transient description of the corporate’s mission and what it does. In just some phrases, HubSpot explains that the corporate’s aim is to assist companies develop by means of its specialised inbound software program.

2. H&H Wealth

On the “Why Zaneilia” web page of its web site, the founding father of H&H Wealth briefly introduces what she believes in and encourages her prospects to stroll the journey along with her.

She additionally makes a promise to her shoppers, setting expectations and the tone for the service she’ll ship, serving to her and her enterprise come throughout as a companion quite than a vendor.

3. Dope Espresso

Dope Espresso goals to bridge the hole between espresso, hip hop, and tradition to uplift the Black neighborhood. Its web site describes the corporate’s historical past and mission.

Nonetheless, a single line stands proud as a robust and impactful description of its enterprise to take inspiration from: “We’re Dope Espresso Firm, and we’re altering the world one cup of espresso at a time.”

4. Authentique Company

Authentique Company gives the proper quantity of knowledge upfront to explain what it’s and its mission and values — leveraging the ability of id in model campaigns that replicate cultural identities quite than erasing them.

I additionally love the use if the time period “code switching,” which is a time period girls of colour like myself know too effectively. This exhibits Authentique Company understands and pertains to its viewers.

It’s an amazing instance of rapidly and succinctly convey your message to web site guests.

5. The Cru

The Cru is a service that connects members with like-minded girls to gasoline private {and professional} progress. It makes use of an “Our Story” web page as an organization profile, the place the founder particulars how she fashioned the group and the way she owns “Cru” (a play on the phrase “crew”).

This abstract is a testomony to the worth of the service. The “letter from the founder” fashion additionally feels private and welcoming.

6. Carol H. Williams

Carol H. Williams, an promoting company, doesn’t have an “about” web page or a proper firm description. Nonetheless, it shows a snapshot of what the corporate is all about on its “Group” web page.

It emphasizes its core values and makes use of fashionable language (“#squadgoals”) to determine that it retains up with the present traits.

7. Cafe Con Libros

Cafe Con Libros doesn’t have an about us web page.

Nonetheless, it does have an organization description that clearly explains its mission and values in two brief sentences: “Cafe con Libros (espresso with books) is an Intersectional Feminist neighborhood bookstore and occasional store.

By way of our alternative of books, programming, and nice espresso, we endeavor to create a vibrant neighborhood house the place everybody, particularly womxn -identified folx, really feel centered, affirmed, and celebrated.”

8. Customized Collaborative

Customized Collaborative helps no/low-income immigrant girls construct entrepreneurship expertise that assist them reach a sustainable style.

Its About Us web page options important need-to-know info for anybody trying to them for help, eager about donating to the trigger, or just trying to be taught extra concerning the enterprise.

 

What’s an organization profile template?

An organization profile template is a pre-designed framework an organization can use to show essential info, similar to the corporate title, emblem, historical past, and mission assertion.

Customers can swap out texts and pictures to tailor the template to their model. Nonetheless, startups must be cautious about being overly reliant on templates.

You need your organization to face out amongst the competitors and on your firm profile to stick to your distinctive branding. So, for those who use a template, be sure to modify it sufficient to make it distinctive to your model.

 

How one can Use a Firm Profile Template

I‘m a really thorough individual, so after all, I’m going to depart you with some further firm profile template concepts and use a template. Simply click on the hyperlink under and observe alongside for a breakdown of the totally different sections inside a profile.

Obtain These Templates for Free

Regardless of the template, make certain your profile consists of the next:

• Firm title
• Established date
• Bodily tackle per location
• Contact info

About Us / Our Story / Our Starting

On this a part of the corporate profile, you have to to incorporate a quick introduction to your organization, together with the place, when, and by whom the corporate was based, the corporate‘s mission assertion, and/or the corporate’s imaginative and prescient and objective.

You do not essentially have to incorporate services or products on this part but, however focus in your greater which means and the way you stand out from opponents as an alternative. Inform your story in a compelling method.

For example, HubSpot begins its About Us part with, “Greater than ten years in the past, we had a imaginative and prescient — an inbound world.” HubSpot does not point out its merchandise till additional down the web page.

If you wish to add your organization historical past in a extra compact method, think about including an organization timeline like this one:

Obtain This Template

Our Mission / Values

Right here, it is advisable say what your organization stands for on a bigger scale. You possibly can state your final aim and your hopes on your services or products. Take a look at these inspiring firm imaginative and prescient and mission assertion examples for concepts. Here is an instance:

Obtain This Template.

Our Group

Present an image or transient paragraph describing your workforce. You possibly can concentrate on management or clarify your organization’s tradition. Finally, this part ought to assist customers perceive how your workers can uniquely serve them.

Obtain This Template

Our Product / Companies

Describe a high-level overview of what your product is and the way you hope it can positively affect the person’s life. You possibly can hyperlink to a Product web page if obligatory, so preserve this part comparatively common.

 

Firm Profile Templates

1. Gold and White HubSpot Firm Profile Template

If you need a clear firm profile with a pop of colour, this template is what you are in search of. It is particularly acceptable in case your emblem or firm colours already embody gold.

Obtain this template.

2. Blue HubSpot Firm Profile Template

Possibly you wish to preserve issues easy and minimal with a darker blue hue and a heavier concentrate on imagery. In that case, try this firm profile template, additionally obtainable from HubSpot.

Obtain this template.

3. Minimalist Geometric HubSpot Firm Profile Template

Are you a minimalist? Do you want rhombuses? If that’s the case, you then’ll get pleasure from HubSpot’s minimalist, geometric firm profile template.

Obtain this template.

4. HubSpot Firm Profile Template 5

Cool colours, just like the blue-green colour featured within the template under, can encourage a peaceful vitality. So, this template is a superb alternative if you need a chilled vitality related along with your firm.

Obtain this template.

5. Cream and Navy Blue HubSpot Firm Profile Template

I simply love minimalist template with aesthetically pleasing colour pairings. I imply, who does not?

Obtain this template.

6. Know-how Firm Profile Template

This is not among the many templates we provide, however I nonetheless find it irresistible as a result of it is visually attention-grabbing with the gradient graphics within the background, and it consists of my favourite colour—purple.

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7. Tangerine Firm Profile Template

This template has a extra eclectic colour palette however makes use of shapes and clean areas to maintain the template from showing too busy and distracting.

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8. Colourful Firm Profile Template

If your organization is within the inventive trade and loves colour, then this template may very well be an amazing illustration of your corporation.

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9. Tiffany Startup Firm Profile Template

I like this template loads as a result of the icons within the higher proper nook embody hyperlinks to your organization’s social media.

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10. Blue and White Minimalist Firm Profile Template

Once more, you’ll be able to’t go unsuitable with minimalism and a pop of impartial blues. Nonetheless, for those who do not like colour and also you need one thing somewhat brighter, you’ll be able to simply swap out the blue on your firm colours.

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11. Yellow and Inexperienced Trendy Firm Profile Template

The checkerboard sample provides a pleasant flare that guides your eyes down the web page to the essential content material, similar to your organization title and phone info.

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12. Orange White Trendy Firm Profile Template

Canva calls this orange and white, however that appears pink to me. Both method, the template gives ample house on your emblem, title, imagery, and data.

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Begin Your Firm Profile Right this moment

And there you will have it — every little thing it is advisable find out about placing collectively an organization profile. If you happen to nonetheless want somewhat further assist, do not forget to scroll up and click on on the hyperlinks to our templates.

Editor’s Observe: This put up was initially revealed in January 2019 however has been up to date for comprehensiveness.